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Friday, 5 April 2013

MILLAMIA in knit.wear magazine

As you may all know, these last 2 months have been a whirlwind of activity at MillaMia HQ. We've launched a new adult collection - Colour Coded, exhibited at 2 major trade shows and 2 retail shows and one of us has had a baby! It truly has been the busiest, and most rewarding couple of months, and with so many more exciting new developments in the near future, it seems that we won't have time for a breather just yet.

Alongside these major events, we've run a considerable advertising campaign to support the launch of our 2 adult collections - Country Escape and Colour Coded. I'm certain most of you in the UK will have seen at least 1 or 2 of these adverts - the amazing double pages in The Knitter and Knitting magazine, the full pages in Knit Now and Knitting and Yarnwise. But, did you know that this month has seen our first ever advert in a US magazine? We are so excited to have teamed up with our US distributers - the wonderful Classic Elite Yarns to produce this simply stunning full page advert in one of America's premier knitting magazines, knit.wear. (Our photo by talented as always)

knit.wear is actually one of my personal favourites from across the Pond - a magazine that truly focuses on beautiful, wearable and interesting handknits. A special publication from the people at Interweave Press, knit.wear states that they are concerned with 'simple handknits for the thoughtful knitter' which I have certainly found to be true. The designs are cleverly constructed, with intriguing techniques that would inspire even the most experienced knitter, yet produce garments that are aesthetically pleasing and immensely wearable - a rare thing indeed. Designers featured in the latest issue - Spring 2013 include Courtney Kelley, Kate Gangnon Osborn, Norah Gaughan, Laura Zukaite and Cecily Glowick Macdonald - a veritable heavyweight selection of incredible talent.

Whilst I applaud the pattern content, my standing ovation must go to the superb technical piece on shaped intarsia written by Daniela Nii. This article, full of detailed photographs, clearly written technical advice and tips is a true knitting gift to help us all create beautifully shaped intarsia motifs without the jagged diagonal edges. What a revelation! Thanks to knit.wear and Daniela for this super-helpful tutorial.

There are a number of other fantastic US magazines that you can easily source here in the UK, and which give you a wealth of information about the handknitting community in the US as well as a variety of patterns which have a subtly different style and feel to those we see in the UK magazines. Interweave Press offers a wide variety of textile based magazines - Interweave Knits, Interweave Crochet, Knitscene, a 'Weekend' edition of their knitting magazine, as well as some more specialised magazines. There is also Vogue Knitting (known in the UK as Designer Knitting) which totes itself as 'the ultimate knitting experience' - full of patterns that push the boundaries and touch at times on knitted art.

These magazines are available from good yarn stores across the UK (I have found the Interweave selection at Rainbow Silks and all of them at Get Knitted but your local yarn store may also stock them), and some are also available in good newsagents.
(posted by Max)

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