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Tuesday, 8 October 2013

WOOL WEEK - MillaMia at John Lewis

As avid supporters of all things woolly we were delighted to be given the chance to take part in Wool Week this year in conjunction with John Lewis, Oxford Street. This exciting week, running 14th-20th October, will be crammed with events up and down the country to celebrate the natural beauty, durability, wearability, versatility, (need I say more??) of our favourite fibre!

As many of you will know, the Campaign for Wool is a global endeavour to raise awareness of the benefits and sustainability of this amazing fibre and is patronised by HRH The Prince of Wales. Wool Week here in the UK is just one aspect of the work that the Campaign for Wool does to promote wool and to help the public rediscover just what makes wool such a versatile product. To read more about The Campaign for Wool and about the events you can get involved in go to

Now to tell you all about how MillaMia are getting involved in Wool Week 2013! We are thrilled to be hosting a day of classes, drop in knitting surgeries and taking part in an exciting window installation through the entire day of Wednesday 16th October at John Lewis in Oxford Street. John Lewis have made it their aim to focus on 'fashionable knitting' by running a week of fashion focussed knitting classes and drop-in's hosted by some of the 'most innovative and exciting knitting brands'. As well as MillaMia, other participants include Erika Knight, Rowan, Wool & The Gang, Arne and Carlos and the very lovely Sue Stratford. For full details of all classes go to Knit Nation events.

With the focus of the class being the use of bright colours and new techniques for high fashion patterns, we have decided to host a class for beginner knitters. Using the Olle Hat pattern that recieved so much positive attention and feedback after being featured in the Telegraph a couple of months ago, we thought it would be a great way to introduce new knitters to the delights of knitting something small, cute and beautifully colourful as a first project. Our classes run from 10.30-11.30 and from 18.00-19.00 with drop-in help available between these times. Please do remember to register for any class by emailing

You can follow all of the buzz and excitement by following @campaignforwool with #woolweek on Twitter or Campaign for Wool on Facebook. We will be posting a full report of our exciting day taking part in Wool Week so look out for an update in a couple of weeks!
(posted by Max)

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